Behind Every Great Video, There’s a Ghost. I’m That Ghost
Beyond the Timeline: My Creative Process for Every Video Project
Ever wonder what goes into making a great video? It’s more than just cutting clips together on a computer. While the editing software (the “timeline”) is where the magic happens, the real secret to a powerful video starts long before that – and continues even after the final cut. For me, creating a video is […]
Choosing the Right Music for Your Brand Story Video.
Imagine watching a powerful movie with no music. Or a thrilling ad with a sleepy tune. Sounds weird, right? That’s because music is like the secret sauce for any video, especially for your brand story video. It doesn’t just fill silence; it sets the mood, guides emotions, and makes your message stick. The right song […]
How to Prepare Your Footage for a Video Editor (A Client’s Guide)
You’ve just finished shooting some amazing footage for your next video project. Great job! Now comes the part where you hand it over to your video editor (that’s me!) to turn it into something truly special. But how do you make sure that handover is smooth and easy? A little bit of preparation goes a […]
VSL Secrets: How Video Sales Letters Drive Real Results.
Ever watched a video online that just gets you? It talks about a problem you have, makes you feel understood, and then shows you something that could actually help? That’s the magic of a VSL – a Video Sales Letter. Forget boring sales pitches. A well-made VSL isn’t just a video; it’s a powerful tool […]
The Power of the First 3 Seconds: How to Hook Viewers on Social Media.
Ever find yourself endlessly scrolling through Instagram Reels, TikTok, or YouTube Shorts? One minute you’re there, the next you’re gone. What makes you stop? What makes you stay? It’s almost always the first three seconds. In today’s super-fast social media world, attention is gold. If your video doesn’t grab someone right away, they’re gone. Poof! […]