Imagine watching a powerful movie with no music. Or a thrilling ad with a sleepy tune. Sounds weird, right?
That’s because music is like the secret sauce for any video, especially for your brand story video. It doesn’t just fill silence; it sets the mood, guides emotions, and makes your message stick. The right song can make your video unforgettable, while the wrong one can make people click away.
So, how do you pick the perfect music that truly makes your brand shine? Let’s break it down, step by step.
Why Music Matters So Much in Your Videos
Music does a lot of heavy lifting in a video. It helps to:
- Set the Mood: Happy, serious, exciting, calm – music instantly tells viewers how they should feel.
- Control the Pace: Fast music makes a video feel quick and energetic; slow music makes it feel thoughtful or dramatic.
- Build Your Brand: Consistent music choices help people recognize your brand even without seeing your logo.
- Connect Emotionally: Music can make your story more powerful and relatable.
Finding the Right Mood: Matching Music to Your Brand
Before you even think about songs, think about your brand. What’s its personality? What message are you trying to send?
- What’s Your Brand’s Vibe? Is it modern and techy? Warm and friendly? Serious and professional? Fun and playful?
- Who Are You Talking To? What kind of music does your audience like?
- What’s the Video’s Goal? Is it to inspire, inform, entertain, or sell?
Once you know these things, you can start looking for music that matches. Think about:
- Genre: (e.g., corporate, acoustic, electronic, cinematic, pop)
- Tempo: (how fast or slow the beat is)
- Instruments: (e.g., piano, guitar, synths, full orchestra)
Understanding Royalty-Free Music: Your Legal Lifeline
This is super important! You can’t just grab any song you like from YouTube or Spotify. Most music is protected by copyright, meaning you need permission (and often have to pay a lot) to use it publicly.
That’s where royalty-free music comes in. It doesn’t mean “free of cost” (though some are), but it means you pay a one-time fee (or subscription) to use the music as many times as you want, without paying ongoing “royalties” to the artist. This saves you from legal trouble!
Where to Find Great Royalty-Free Music
There are many excellent websites where you can find high-quality, legally safe music for your videos:
- Epidemic Sound: Huge library, great for YouTube creators and businesses. Subscription-based.
- Artlist: Another popular subscription service with high-quality music and sound effects.
- Storyblocks Audio: Offers a wide range of tracks, often part of a larger stock media subscription.
- Envato Elements: Also a subscription, offering music, sound effects, and other digital assets.
- YouTube Audio Library: Free music provided by YouTube, but the selection is more limited.
Most of these sites let you filter by mood, genre, instrument, and even what you can use the music for (e.g., commercial projects).
The Legal Stuff: Don’t Skip This!
Always, always, always read the license agreement for any music you download. It tells you exactly how and where you can use the music. Most royalty-free licenses cover commercial use, but it’s good to double-check, especially if your video will be used in ads or for broadcast.
Using music without the correct license can lead to your video being taken down, or even legal action and fines. It’s not worth the risk!
Tips for Working with Your Video Editor (Me!)
When you’re ready to send your video project to me, here’s how you can help with music:
- Share Your Vision: Tell me the mood, feeling, or energy you want the music to create.
- Provide Reference Tracks: Send me links to songs you like (even if they’re not royalty-free). This gives me a great idea of your taste.
- Suggest Specific Tracks: If you’ve found a royalty-free track you love, send it over along with its license.
- Trust My Expertise: I have access to many music libraries and understand how to find the perfect track that fits your brand, your message, and is legally safe to use.
Ready to Make Your Brand Story Sing?
Music is a powerful tool that can elevate your brand story video from good to great. By choosing the right track and ensuring you have the proper licenses, you’ll create a video that not only looks amazing but also resonates deeply with your audience.
If you need help finding that perfect soundtrack or want to ensure your video’s music is expertly mixed and mastered, I’m here to help. Let’s make your brand story truly unforgettable!